(Association) Korea Influencer Association, KCM·Munsara Sign MOU to Strengthen Foreign Influencer Network
- tkai3377
- 7월 4일
- 2분 분량
Innovative collaboration to promote Korean brands into the global market
Strengthening K-content promotion strategy through connections with foreign influencers
The Korea Influencer Association (Chairman Kim Hyun-kyung) signed a business agreement (MOU) with KCM (K-Culture Mate, CEO Kim Seung-kwan) and Munsara Social Media (CEO Munsara) to expand K-tour content and strengthen the foreign influencer network.
This agreement aims to activate collaboration between foreign influencers residing in Korea and domestic brands, and to provide practical support for Korean companies' overseas expansion through e-commerce, PPL (indirect advertising), brand marketing, and networking events.
According to the agreement, Munsara Social Media will introduce foreign influencers residing in Korea to brands and events linked to the Korea Influencer Association and actively support their participation. It also plans to provide a space that can be used for influencer networking events and brand promotion activities.
The Korea Influencer Association plans to invite foreign influencers affiliated with Munsara to brand promotion events and also cooperate on spaces for joint projects.
“This agreement is an important starting point that goes beyond simple influencer marketing and connects global brands with the domestic influencer ecosystem,” said CEO Munsara. “It will serve as a foundation for K-content and Korean brands to receive greater attention in the global market.”
KCM co-CEO Seung-Kwan Kim said, “Recently, foreign tourists want to experience Korean culture more deeply through collaboration with influencers, beyond simple tourism,” and “This agreement will become a new platform that connects global consumers and Korean brands.”
Kim Hyun-kyung, President of the Korea Influencer Association, emphasized, “This agreement is the foundation for practical collaboration between foreign influencers and domestic brands, and will play an important role in spreading Korean culture and products around the world.” He added, “In the future, the Association will actively support the globalization of K-brands and enhance the export competitiveness of domestic companies through strategic collaborations with the global influencer network.”
Through this agreement, the three organizations plan to continuously expand their cooperation system for joint campaigns targeting the global market, establishing content strategies, and promoting the overseas expansion of Korean brands.
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